From Textbooks to Platforms: Why Medical Publishing Now Needs Common Rules
Professional medical books are no longer produced only by venerable publishers and quietly catalogued in library systems. Today, they appear on Amazon and Google Play Books , circulate as PDFs and e‑books shared through ResearchGate , and coexist with classic titles in institutional collections. This is not a marginal change. It is a structural shift that affects how we create, distribute, index, and judge medical knowledge. In this new real‑virtual ecosystem, the old and new worlds of publishing are tightly entangled. The same underlying pressures and diseases—competition, metric obsession, and manipulation—now surface across traditional journals, commercial e‑book platforms, and academic social networks. That is why we need common rules and shared standards that apply to all channels, not just to one platform or one segment of the industry. 1. From classic gatekeepers to platform ecologies For most of the 20th century, established medical and academic publishers combined two functio...