Fictional Evidence, Real Patients: The New Phase of Market-Based Medicine
In an earlier article, I described how evidence-based medicine (EBM) can slide into market economy-based medicine when diagnostic thresholds, trial designs, and treatment strategies are tuned more to commercial interests than to patient benefit. That analysis still assumed one fundamental safeguard: that the studies being cited actually exist. Today, even this assumption is under threat. A new and more dangerous phase has begun, in which fabricated references —citations to studies that were never conducted—enter the biomedical literature and quietly accelerate the shift toward market-driven medicine . For years, market forces have influenced how real data are produced and interpreted. Diagnostic criteria are lowered to expand treatment-eligible populations. Trials are designed as add-on studies that almost cannot fail. New, expensive drugs are tested in ways that favor them over older, cheaper ones. All of this distorts medicine, but at least it operates on a substrate of genuine studi...